With years of experience in the construction sector, Mr Dabeli decides to branch out on his own. The taste of freedom had a new meaning for him. He invests his savings in his dream project, Dabeli Realtors & Co.
His son, a fresh graduate, advises Mr Dabeli to hire his friend’s digital marketing firm. The digital marketing firm, Delta X, gets on board.
He starts recruiting. The new sales executive, Abhay Dixit, is set on to work on the list of leads generated by the marketing company.
Months pass with hopeful customers coming in and then disappearing. Mr Dabeli rolled in his office chair pondering over the customers sitting right across the desk. The Ganesha on his desk stared back.
Abhay had been juggling site visits and negotiations with customers. He had been so hard-pressed, that he forgot to submit the weekly reports and travelling bills. Today, when he sent the bills to the accounts department, they refused to reimburse saying that they were too old.
Abhay wished to have his travelling bills reimbursed on time. He wanted to keep a track on his entire schedule. He longed to keep tabs on the clients who went for site visits with him. But he was drowning in the endless list of leads generated by the marketing firm.
Mr Dabeli wished to keep a track on Abhay. He wanted updates on all the prospective customers who had been visiting. He dwelled on the relevancy of the leads generated by Delta X.
Should he fire Abhay and recruit someone else? Will the new recruit hold up the promise? Or should he just reconsider the idea of digital marketing for real estate? Is digital marketing an option for realtors? Or is the digital marketing firm generating inappropriate leads? Should he consider other options?
Mr Dabeli wanted someone to answer these questions. He wished to have coherence in his mind, in his work, in his office.
Mr Dabeli hoped to put this chaos in order.
A unique customer for Karma Axis.