Digital Drama

It is the Age of Digital Darwinism. Digital nomads roam the surface of the earth. Companies in India are shifting to app-based platforms.

Khemkhaji had been in the Kashmiri walnut wood carving industry for four decades. His products are famed across the country. His clients range from the humble middle-class family to ministers in the cabinet.

People long to have such intricate pieces of craftsmanship on their walls, doors, cabinets and desks.

Having flourished in Srinagar, Khemkhaji decides to spread his wings globally through the digital route.

For understanding and dealing with the logistics, Khemkhaji ties up with DigiMoths, an upcoming tech-consultant in Noida.

Within a month, the deal gets sanctioned with Khemkaji taking a huge budgetary exposure. The IT consultant at DigiMoth asks him to wait for six months before the delivery of the app.

At the valley, Khemkhaji waits patiently for his app, “ValleyWoods”. Post six months, DigiMoths rises up to their promise and delivers “ValleyWoods”. Khemkhaji, elated with the look and the design, commissions hundred Pashmina shawls for everyone at DigiMoths as gifts. Back at the valley office, overlooking the snow-capped Himalayas, he orders his employees to start filling in the data on the app.

Days turn into months, but “ValleyWood” fails to garner a single customer. Khemkhaji decides to dive into the matter. He finds that his workers are not up to date with the latest technology. They are finding it hard to provide product details on the app. As a result the app was failing to garner enquiries and orders.

Khemkhaji ponders on asking the IT consultant to fill in the data, but wouldn’t that be compromising valuable office data? He thinks about replacing his employees with tech-savvy ones, but to replace old trusted employees would be a breach of trust and also might compromise product quality.

Further, Khemkhaji considers whether the idea of the app given the ground level situation was beneficial to his goal of expansion at all.

As he kept on ruminating on the crisis, questions clouded his mind. He wished to track his employees’ work-flow. But to do so his employees needed to log their performance real time! That would require a tremendous awareness about tech use if he were to use the conventional route! Adding to the conundrum he was already in. He needed an easy to use tool to get out of this jam. But HOW was the big question.

Khemkaji’s answer? KARMA AXIS.


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